Get the course here: https://www.genkicourses.com/product/dan-koe-digital-economics-masters-degree/
Dan Koe – Digital Economics Masters Degree
​
https://preview.redd.it/4w9tt8nthyoa1.png?width=1920&format=png&auto=webp&s=aaacbd9fdb837f07a27a37c49cd406115367f9e4

What You Get

Phase 0) Digital Economics 101

The Digital Economics 101 module will open 1 week prior to the cohort start date.This is an onboarding module that will get you up to speed so we can get straight into the material.This will be required to finish before the start date.

• Gain a deep understanding of all of the pieces in the digital economy.
• Learn about the future of media and code — the front-end and backend of the internet — so you can focus your efforts.
• Understand digital leverage, distribution, no-code tools, and digital assets so you can take part in the mental & financial wealth transfer.

Phase 1) Creating A Meaningful Niche

Every day I hear people going on and on about trying to find their niche.I also hear people talking about how they don’t know how to combine what they love talking about with what will sell.You already have the answer. You just don’t have the clarity.

• Develop a long-term strategy to create your own niche — meaning you don’t have to worry about your “competition” playing status games.
• Discover your life’s work, curiosities, and obsessions. I see too many people that are uncertain about this for years.
• Cultivate and turn your vision, goals, and values into a brand that attracts an audience you love interacting with (and that will buy from you, and only you).

Phase 2) Content Strategy

There is one thing that separates those who make it in the digital economy and those who don’t.It’s the quality, articulation, and perceived originality of their content.The content you post has to make sense to the people you attract.Everyone has a different voice and tone that they resonate with. That they are congruent with and trust.It has to change their thought patterns or behavior — that’s what makes you memorable.That’s what separates you from the sea of people posting surface-level copy-cat style posts.Example and putting my money where my mouth is:

• Become an expert-level speaker or writer on the topics you care about.
• Never run out of content ideas for your posts or promotions (without using content templates — that’s how you stay a commodity).
• Create posts, blogs, tweets, images, and videos that resonate with other’s on a deep level. People will actually ask you how you got so good at what you do.
• Separate yourself from the ocean of B-tier creators that struggle to sell their products, services, andhave their ideas stick in the head of their audience.
• Implement our Epistemic Research Method — which is just a fancy way of saying scientific research method… but it’s for researching your mind to craft brilliant content and product ideas.

Phase 3) Crafting Your Offer

Most people are sitting on a goldmine of skills, experience, and knowledge (that they can use to help people 1-2 steps behind them).That is what people pay for.Considering 95% of the market are beginners… if you are good at something, you can help them get to your level (no matter how “basic” you think the information is).Do you not watch basic content all day anyway? People don’t want new information, they want to be reminded of what works.

• Use our Minimum Viable Offer strategy to start monetizing immediately (and have something to improve over time, rather than procrastinating until it’s perfect).
• Have a strategy for reducing the time you spend working over time (as you build leverage and improve your offer).
• Know how to create your own customers from the audience you are building, instead of “finding” the right customer for your offer.
• Take the guesswork out of building coaching, consulting, or digital product offers.

Phase 4) Marketing Strategy

You aren’t making money because you aren’t promoting yourself or your offer.That is literally the only way to make money. Have something desirable and consistently put it in front of peoples’ faces.In Phase 4, I will show you how to systemize, automate, and be consistent with simple promotions.You will be able to make money without having the chance of forgetting to do it (or letting fear of failure get in the way).

• Learn to sell on social media, in your writing, and across different platforms.
• Have consistent sales coming in while focusing on your meaningful message (no need to sound salesy all the time).
• Learn advanced automation strategies that you can implement at your own pace, especially once you validate your offer.

Bonus) The Creator Command Center

The Creator Command Center is a Notion template that houses all of the systems.This is how you will manage your brand, content, offer creation, marketing strategy, and systemized promotions for consistent sales.

Bonus) Live Product Build & Launch

In the first Digital Economics Cohort, I built out my course The 2 Hour Writer.I have videos showing how I build it with the strategies in phase 3 and 4.There is a bonus module that shows how I had an $85,000 launch that resulted in my first $100K month.I did this to prove the strategies inside Digital Economics work if you stick to the plan.And, this past Black Friday, I blew my that monthly high out of the water in 4 days.That’s the power of these strategies if you stay consistent with your life’s work.

Download Course link: https://www.genkicourses.com/product/dan-koe-digital-economics-masters-degree/
[Share Course] Dan Koe – Digital Economics Masters Degree
Size: 26.38 GB Delivery: MEGA
Delivery Time : Instantly
​
https://preview.redd.it/qksi5dusxroa1.png?width=1920&format=png&auto=webp&s=d4538317fe1268bcab3b4d3781f2911d5ece14fc

What You Get

Phase 0) Digital Economics 101

The Digital Economics 101 module will open 1 week prior to the cohort start date.This is an onboarding module that will get you up to speed so we can get straight into the material.This will be required to finish before the start date.
​

• Gain a deep understanding of all of the pieces in the digital economy.
• Learn about the future of media and code — the front-end and backend of the internet — so you can focus your efforts.
• Understand digital leverage, distribution, no-code tools, and digital assets so you can take part in the mental & financial wealth transfer.

Phase 1) Creating A Meaningful Niche

Every day I hear people going on and on about trying to find their niche.I also hear people talking about how they don’t know how to combine what they love talking about with what will sell.You already have the answer. You just don’t have the clarity.
​

• Develop a long-term strategy to create your own niche — meaning you don’t have to worry about your “competition” playing status games.
• Discover your life’s work, curiosities, and obsessions. I see too many people that are uncertain about this for years.
• Cultivate and turn your vision, goals, and values into a brand that attracts an audience you love interacting with (and that will buy from you, and only you).

Phase 2) Content Strategy

There is one thing that separates those who make it in the digital economy and those who don’t.It’s the quality, articulation, and perceived originality of their content.The content you post has to make sense to the people you attract.Everyone has a different voice and tone that they resonate with. That they are congruent with and trust.It has to change their thought patterns or behavior — that’s what makes you memorable.That’s what separates you from the sea of people posting surface-level copy-cat style posts.Example and putting my money where my mouth is:
​

• Become an expert-level speaker or writer on the topics you care about.
• Never run out of content ideas for your posts or promotions (without using content templates — that’s how you stay a commodity).
• Create posts, blogs, tweets, images, and videos that resonate with other’s on a deep level. People will actually ask you how you got so good at what you do.
• Separate yourself from the ocean of B-tier creators that struggle to sell their products, services, andhave their ideas stick in the head of their audience.
• Implement our Epistemic Research Method — which is just a fancy way of saying scientific research method… but it’s for researching your mind to craft brilliant content and product ideas.

Phase 3) Crafting Your Offer

Most people are sitting on a goldmine of skills, experience, and knowledge (that they can use to help people 1-2 steps behind them).That is what people pay for.Considering 95% of the market are beginners… if you are good at something, you can help them get to your level (no matter how “basic” you think the information is).Do you not watch basic content all day anyway? People don’t want new information, they want to be reminded of what works.
​

• Use our Minimum Viable Offer strategy to start monetizing immediately (and have something to improve over time, rather than procrastinating until it’s perfect).
• Have a strategy for reducing the time you spend working over time (as you build leverage and improve your offer).
• Know how to create your own customers from the audience you are building, instead of “finding” the right customer for your offer.
• Take the guesswork out of building coaching, consulting, or digital product offers.

Phase 4) Marketing Strategy

You aren’t making money because you aren’t promoting yourself or your offer.That is literally the only way to make money. Have something desirable and consistently put it in front of peoples’ faces.In Phase 4, I will show you how to systemize, automate, and be consistent with simple promotions.You will be able to make money without having the chance of forgetting to do it (or letting fear of failure get in the way).
​

• Learn to sell on social media, in your writing, and across different platforms.
• Have consistent sales coming in while focusing on your meaningful message (no need to sound salesy all the time).
• Learn advanced automation strategies that you can implement at your own pace, especially once you validate your offer.

Bonus) The Creator Command Center

The Creator Command Center is a Notion template that houses all of the systems.This is how you will manage your brand, content, offer creation, marketing strategy, and systemized promotions for consistent sales.

Bonus) Live Product Build & Launch

In the first Digital Economics Cohort, I built out my course The 2 Hour Writer.I have videos showing how I build it with the strategies in phase 3 and 4.There is a bonus module that shows how I had an $85,000 launch that resulted in my first $100K month.I did this to prove the strategies inside Digital Economics work if you stick to the plan.And, this past Black Friday, I blew my that monthly high out of the water in 4 days.That’s the power of these strategies if you stay consistent with your life’s work.

​
#xboxone #ghost #adventure --
Ghostbusters for Microsoft Xbox One. With the power of the Xbox One, it's time for a new team of Ghostbusters to battle an unfathomable, ancient evil that threatens humanity. Experience the updated Ghostbusters game with all-new proton packs, proton grenades, ghost traps, and much more. Set in an over-the-top, mind-bending fictional New York City, this game features a four-player co-op campaign with gameplay that never takes the player out of the action. You and your friends can work together to take on all of the challenges and save New York from a supernatural invasion. With a twisting plot and lively action sequences, this version of Ghostbusters is a refreshing take on a beloved franchise. --
Hey check out similar videos here: https://www.youtube.com/watch?v=05uKspxQ89s&list=PLVduyMnVQjzNYPljUBqwgAXdMPQ9CEKWY

Get the course here: https://www.genkicourses.com/product/dan-koe-digital-economics-masters-degree/ Dan Koe – Digital Economics Masters Degree
https://preview.redd.it/e5bm5i19z5pa1.jpg?width=1920&format=pjpg&auto=webp&s=b38f3d722558909f9bfa22127af1347efd52b4ef
What You Get Phase 0) Digital Economics 101 The Digital Economics 101 module will open 1 week prior to the cohort start date.This is an onboarding module that will get you up to speed so we can get straight into the material.This will be required to finish before the start date.

• Gain a deep understanding of all of the pieces in the digital economy.
• Learn about the future of media and code — the front-end and backend of the internet — so you can focus your efforts.
• Understand digital leverage, distribution, no-code tools, and digital assets so you can take part in the mental & financial wealth transfer.

Phase 1) Creating A Meaningful Niche Every day I hear people going on and on about trying to find their niche.I also hear people talking about how they don’t know how to combine what they love talking about with *what will sell.*You already have the answer. You just don’t have the clarity.

• Develop a long-term strategy to create your own niche — meaning you don’t have to worry about your “competition” playing status games.
• Discover your life’s work, curiosities, and obsessions. I see too many people that are uncertain about this for years.
• Cultivate and turn your vision, goals, and values into a brand that attracts an audience you love interacting with (and that will buy from you, and only you).

Phase 2) Content Strategy There is one thing that separates those who make it in the digital economy and those who don’t.It’s the quality, articulation, and perceived originality of their content.The content you post has to make sense to the people you attract.Everyone has a different voice and tone that they resonate with. **That they are congruent with and trust.**It has to change their thought patterns or behavior — that’s what makes you memorable.That’s what separates you from the sea of people posting surface-level copy-cat style posts.Example and putting my money where my mouth is:

• Become an expert-level speaker or writer on the topics you care about.
• Never run out of content ideas for your posts or promotions (without using content templates — that’s how you stay a commodity).
• Create posts, blogs, tweets, images, and videos that resonate with other’s on a deep level. People will actually ask you how you got so good at what you do.
• Separate yourself from the ocean of B-tier creators that struggle to sell their products, services, andhave their ideas stick in the head of their audience.
• Implement our Epistemic Research Method — which is just a fancy way of saying scientific research method… but it’s for researching your mind to craft brilliant content and product ideas.

Phase 3) Crafting Your Offer Most people are sitting on a goldmine of skills, experience, and knowledge (that they can use to help people 1-2 steps behind them).That is what people pay for.Considering 95% of the market are beginners… if you are good at something, you can help them get to your level (no matter how “basic” you think the information is).Do you not watch basic content all day anyway? People don’t want new information, they want to be reminded of what works.

• Use our Minimum Viable Offer strategy to start monetizing immediately (and have something to improve over time, rather than procrastinating until it’s perfect).
• Have a strategy for reducing the time you spend working over time (as you build leverage and improve your offer).
• Know how to create your own customers from the audience you are building, instead of “finding” the right customer for your offer.
• Take the guesswork out of building coaching, consulting, or digital product offers.

Phase 4) Marketing Strategy You aren’t making money because you aren’t promoting yourself or your offer.That is literally the only way to make money. Have something desirable and consistently put it in front of peoples’ faces.In Phase 4, I will show you how to systemize, automate, and be consistent with simple will be able to make money without having the chance of forgetting to do it (or letting fear of failure get in the way).

• Learn to sell on social media, in your writing, and across different platforms.
• Have consistent sales coming in while focusing on your meaningful message (no need to sound salesy all the time).
• Learn advanced automation strategies that you can implement at your own pace, especially once you validate your offer.

Bonus) The Creator Command Center The Creator Command Center is a Notion template that houses all of the systems.This is how you will manage your brand, content, offer creation, marketing strategy, and systemized promotions for consistent sales. Bonus) Live Product Build & Launch In the first Digital Economics Cohort, I built out my course The 2 Hour Writer.I have videos showing how I build it with the strategies in phase 3 and 4.There is a bonus module that shows how I had an $85,000 launch that resulted in my first $100K month.I did this to prove the strategies inside Digital Economics work if you stick to the plan.***And, this past Black Friday, I blew my that monthly high out of the water in 4 days.***That’s the power of these strategies if you stay consistent with your life’s work.

3BR House For Rent, Ayala Alabang Village, Muntinlupa ₱60,000/Per Month
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Direct Broker PRC REBL 18631
​
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Get the course here: https://www.genkicourses.com/product/dan-koe-digital-economics-masters-degree/
Dan Koe – Digital Economics Masters Degree
​
https://preview.redd.it/4w9tt8nthyoa1.png?width=1920&format=png&auto=webp&s=aaacbd9fdb837f07a27a37c49cd406115367f9e4

What You Get

Phase 0) Digital Economics 101

The Digital Economics 101 module will open 1 week prior to the cohort start date.This is an onboarding module that will get you up to speed so we can get straight into the material.This will be required to finish before the start date.

• Gain a deep understanding of all of the pieces in the digital economy.
• Learn about the future of media and code — the front-end and backend of the internet — so you can focus your efforts.
• Understand digital leverage, distribution, no-code tools, and digital assets so you can take part in the mental & financial wealth transfer.

Phase 1) Creating A Meaningful Niche

Every day I hear people going on and on about trying to find their niche.I also hear people talking about how they don’t know how to combine what they love talking about with what will sell.You already have the answer. You just don’t have the clarity.

• Develop a long-term strategy to create your own niche — meaning you don’t have to worry about your “competition” playing status games.
• Discover your life’s work, curiosities, and obsessions. I see too many people that are uncertain about this for years.
• Cultivate and turn your vision, goals, and values into a brand that attracts an audience you love interacting with (and that will buy from you, and only you).

Phase 2) Content Strategy

There is one thing that separates those who make it in the digital economy and those who don’t.It’s the quality, articulation, and perceived originality of their content.The content you post has to make sense to the people you attract.Everyone has a different voice and tone that they resonate with. That they are congruent with and trust.It has to change their thought patterns or behavior — that’s what makes you memorable.That’s what separates you from the sea of people posting surface-level copy-cat style posts.Example and putting my money where my mouth is:

• Become an expert-level speaker or writer on the topics you care about.
• Never run out of content ideas for your posts or promotions (without using content templates — that’s how you stay a commodity).
• Create posts, blogs, tweets, images, and videos that resonate with other’s on a deep level. People will actually ask you how you got so good at what you do.
• Separate yourself from the ocean of B-tier creators that struggle to sell their products, services, andhave their ideas stick in the head of their audience.
• Implement our Epistemic Research Method — which is just a fancy way of saying scientific research method… but it’s for researching your mind to craft brilliant content and product ideas.

Phase 3) Crafting Your Offer

Most people are sitting on a goldmine of skills, experience, and knowledge (that they can use to help people 1-2 steps behind them).That is what people pay for.Considering 95% of the market are beginners… if you are good at something, you can help them get to your level (no matter how “basic” you think the information is).Do you not watch basic content all day anyway? People don’t want new information, they want to be reminded of what works.

• Use our Minimum Viable Offer strategy to start monetizing immediately (and have something to improve over time, rather than procrastinating until it’s perfect).
• Have a strategy for reducing the time you spend working over time (as you build leverage and improve your offer).
• Know how to create your own customers from the audience you are building, instead of “finding” the right customer for your offer.
• Take the guesswork out of building coaching, consulting, or digital product offers.

Phase 4) Marketing Strategy

You aren’t making money because you aren’t promoting yourself or your offer.That is literally the only way to make money. Have something desirable and consistently put it in front of peoples’ faces.In Phase 4, I will show you how to systemize, automate, and be consistent with simple promotions.You will be able to make money without having the chance of forgetting to do it (or letting fear of failure get in the way).

• Learn to sell on social media, in your writing, and across different platforms.
• Have consistent sales coming in while focusing on your meaningful message (no need to sound salesy all the time).
• Learn advanced automation strategies that you can implement at your own pace, especially once you validate your offer.

Bonus) The Creator Command Center

The Creator Command Center is a Notion template that houses all of the systems.This is how you will manage your brand, content, offer creation, marketing strategy, and systemized promotions for consistent sales.

Bonus) Live Product Build & Launch

In the first Digital Economics Cohort, I built out my course The 2 Hour Writer.I have videos showing how I build it with the strategies in phase 3 and 4.There is a bonus module that shows how I had an $85,000 launch that resulted in my first $100K month.I did this to prove the strategies inside Digital Economics work if you stick to the plan.And, this past Black Friday, I blew my that monthly high out of the water in 4 days.That’s the power of these strategies if you stay consistent with your life’s work.

Download Course link: https://www.genkicourses.com/product/dan-koe-digital-economics-masters-degree/
[Share Course] Dan Koe – Digital Economics Masters Degree
Size: 26.38 GB Delivery: MEGA
Delivery Time : Instantly
​
https://preview.redd.it/qksi5dusxroa1.png?width=1920&format=png&auto=webp&s=d4538317fe1268bcab3b4d3781f2911d5ece14fc

What You Get

Phase 0) Digital Economics 101

The Digital Economics 101 module will open 1 week prior to the cohort start date.This is an onboarding module that will get you up to speed so we can get straight into the material.This will be required to finish before the start date.
​

• Gain a deep understanding of all of the pieces in the digital economy.
• Learn about the future of media and code — the front-end and backend of the internet — so you can focus your efforts.
• Understand digital leverage, distribution, no-code tools, and digital assets so you can take part in the mental & financial wealth transfer.

Phase 1) Creating A Meaningful Niche

Every day I hear people going on and on about trying to find their niche.I also hear people talking about how they don’t know how to combine what they love talking about with what will sell.You already have the answer. You just don’t have the clarity.
​

• Develop a long-term strategy to create your own niche — meaning you don’t have to worry about your “competition” playing status games.
• Discover your life’s work, curiosities, and obsessions. I see too many people that are uncertain about this for years.
• Cultivate and turn your vision, goals, and values into a brand that attracts an audience you love interacting with (and that will buy from you, and only you).

Phase 2) Content Strategy

There is one thing that separates those who make it in the digital economy and those who don’t.It’s the quality, articulation, and perceived originality of their content.The content you post has to make sense to the people you attract.Everyone has a different voice and tone that they resonate with. That they are congruent with and trust.It has to change their thought patterns or behavior — that’s what makes you memorable.That’s what separates you from the sea of people posting surface-level copy-cat style posts.Example and putting my money where my mouth is:
​

• Become an expert-level speaker or writer on the topics you care about.
• Never run out of content ideas for your posts or promotions (without using content templates — that’s how you stay a commodity).
• Create posts, blogs, tweets, images, and videos that resonate with other’s on a deep level. People will actually ask you how you got so good at what you do.
• Separate yourself from the ocean of B-tier creators that struggle to sell their products, services, andhave their ideas stick in the head of their audience.
• Implement our Epistemic Research Method — which is just a fancy way of saying scientific research method… but it’s for researching your mind to craft brilliant content and product ideas.

Phase 3) Crafting Your Offer

Most people are sitting on a goldmine of skills, experience, and knowledge (that they can use to help people 1-2 steps behind them).That is what people pay for.Considering 95% of the market are beginners… if you are good at something, you can help them get to your level (no matter how “basic” you think the information is).Do you not watch basic content all day anyway? People don’t want new information, they want to be reminded of what works.
​

• Use our Minimum Viable Offer strategy to start monetizing immediately (and have something to improve over time, rather than procrastinating until it’s perfect).
• Have a strategy for reducing the time you spend working over time (as you build leverage and improve your offer).
• Know how to create your own customers from the audience you are building, instead of “finding” the right customer for your offer.
• Take the guesswork out of building coaching, consulting, or digital product offers.

Phase 4) Marketing Strategy

You aren’t making money because you aren’t promoting yourself or your offer.That is literally the only way to make money. Have something desirable and consistently put it in front of peoples’ faces.In Phase 4, I will show you how to systemize, automate, and be consistent with simple promotions.You will be able to make money without having the chance of forgetting to do it (or letting fear of failure get in the way).
​

• Learn to sell on social media, in your writing, and across different platforms.
• Have consistent sales coming in while focusing on your meaningful message (no need to sound salesy all the time).
• Learn advanced automation strategies that you can implement at your own pace, especially once you validate your offer.

Bonus) The Creator Command Center

The Creator Command Center is a Notion template that houses all of the systems.This is how you will manage your brand, content, offer creation, marketing strategy, and systemized promotions for consistent sales.

Bonus) Live Product Build & Launch

In the first Digital Economics Cohort, I built out my course The 2 Hour Writer.I have videos showing how I build it with the strategies in phase 3 and 4.There is a bonus module that shows how I had an $85,000 launch that resulted in my first $100K month.I did this to prove the strategies inside Digital Economics work if you stick to the plan.And, this past Black Friday, I blew my that monthly high out of the water in 4 days.That’s the power of these strategies if you stay consistent with your life’s work.

Morning AnnArbor! I write the Michigander (michigander.org), a semiweekly email newsletter about all things happening in Ann Arbor and Michigan. Here was today's newsletter!

Apologizes ahead of time for any typos/formatting issues. I'm a rookie redditor.

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Morning Ann Arbor! Playing around with some new branding this morning. Don't judge. We're as self-conscious as a middle schooler with a new haircut. Word Count: 683 Reader Count: 41 townies Percent of Ann Arbor Reading: 0.0342%
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ANN ARBORITES SHOULD KNOW
Source: Shutterstock
🏳 Redesigning Ann Arbor's Flag: City Council voted unanimously last week to pass a resolution allowing the city to redesign its flag in honor of next year's bicentennial celebration. Citing a lack of widespread usage (be honest, did you know the above was our flag?), Mayor Christopher Taylor first suggested a redesign last year. City Council has five criteria for the new flag: simplicity, meaningful symbolism, two or three basic colors, no lettering or seals, and distinctiveness.
🥎 Carol Hutchins Stadium: U of M’s Board of Regents voted to rename the softball program’s home stadium to the Carol Hutchins Stadium. After retiring last season, Hutchins ended her run as U of M’s softball head coach for 38 years. With a 1,707-555-5 record, Hutchins finished her career with a 0.755 winning percentage making her the winningest coach in Michigan Athletics history.
👨‍🏫 GSIs Vote to Strike: After more than four months of unsuccessful negotiations with U of M, ninety-five percent of the Graduate Employees’ Organization (GEO) have voted to authorize a strike. The union is seeking a 60-percent pay increase in its new contract (from $24,000 a year to $38,000 a year). The university has countered with an 11-percent pay increase across a 3-year span. Made up of 1,315 GSIs (graduate student instructors) and GSSAs (graduate student staff assistants), a strike would bring some turbulence to the last month of classes.
🚔 Orangetheory Car Break-Ins: Two cars were broken into early Wednesday morning while parked outside the main street Orangetheory gym. Through broken windows, purses and a laptop were stolen from the vehicles between 5 - 6 a.m. Ann Arbor police believe gym parking lots may be seen as easy targets for criminals.
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MICHIGANDERS SHOULD KNOW
Source: Shutterstock
🍸 Bipartisan Cocktails: With 37-1 voting support, the Michigan Senate has passed a bill allowing restaurants and bars to continue selling carry-out and delivery cocktails. Initially approved as a pandemic response measure, the current policy was set to expire in 2026. Since being widely successful with Michigan businesses, the state legislature is working to make the policy permanent. The bill now heads to the House for a vote.
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📝 Oxford Shooter's Parents on Trial: The Michigan Court of Appeals ruled the parents of Ethan Crumbley (the November 2021 Oxford High School shooter) can face trial for involuntary manslaughter. The court ruled the shootings would not have occurred if the Crumbleys had not gifted Ethan the gun or if they had taken him home on the day of the shooting when staff members found disturbing drawings Ethan had made. The case sets a new precedent for how parents may be criminally responsible for the acts of their children.
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🎟 The Mitten Loves The Lottery: Last year the average Michigander spent $500 on lottery tickets. Trailing only Massachusetts ($832 per person) and Georgia ($522 per person), the ticket sales brought in $1.25 billion to the state - making up 7% of the annual budget. All lottery ticket proceeds went to the state education fund.
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🏀 High School Basketball: The state champions of Michigan high school basketball have been crowned. Here's who you don't want to challenge in a pickup game:

• D1: Cass Tech (Boys) Rockford (Girls)
• D2: Ferndale (Boys) Lansing Catholic (Girls)
• D3: Flint Beecher (Boys) Hemlock (Girls)
• D4: Munising (Boys) Maple City Glen Lake (Girls)

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ON THE MARKET
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2735 Maplewood Ave, Ann Arbor, MI 48104
3 Bed 1 Bath 886 Sqft $299,000
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2485 Traver Blvd, Ann Arbor, MI 48105
3 Bed 2 Bath 1,684 Sqft $525,000
2220 Vinewood Blvd, Ann Arbor, MI 48104
3 Bed 3 Bath 2,747 Sqft $1,070,000
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That's all for now! Next Michigander comes out Thursday!
- Andrew
P.S. If you liked what your read, you can subscribe at www.michigander.org

Please note this newsletter is for internal use only.
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TL;DR: Hello again, Reddit Sales! Welcome to March’s edition of Drop It Like It’s Hot where we bring you our latest decks, resources, campaigns and inspiration from the past month
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New Resources:
Creative Best Practices 2.0 (Global): As you may have seen, we are extremely excited to have officially launched our new Ads Creative Best Practices (*cue the happy dance*) this month!
As a TL;DR, the GCS team evaluated over 13,000+ ads running on Reddit to generate insights that answer key market questions for your clients. Looking at over 30,000 features across both video and static promoted posts, we identified that success on Reddit comes down to 5 key themes:

1. Build for Mobile.
2. Be a Brand.
3. Show and Tell.
4. Reddit Like Reddits.
5. Be Prescriptive.

To learn more, check out the full presentation HERE.
Yes, you certainly can share this on your LinkedIn. Go on - you know you wanna.
RFP Responses:
Google x Reddit Inspiration 1-Sheeters (US): Developed for the head of marketing at Google, we created concise one-sheeters to inspire and drive FOMO. Each featured timely Reddit insights + high level thought starters that focused on Google’s 5 priority areas. Check it out HERE.

• Status: Pitched.

Intel 2023 Community Care Playbook (US): Designed to communicate Intel’s strategy for building a community-first content ecosystem, this playbook outlines Intel’s key communities, moderation and targeting tools, as well as creative engagement strategies to activate using our ad products. Check it out HERE.

• Status: Pitched.

Taco Bell Creative Thought Starters (US): Taco Bell’s Breakfast Crunchwrap is coming in hot and the brand needed some rapid fire creative ideas that didn’t involve Pete Davidson with his mouth full. The result? We put together a smart, concise “white paper,” outlining the reddit insight, concept and why redditors would care. Check it out HERE.

• Status: Pitched.

Home Depot Holiday 2023 (US): The holidays are… upon us? Well, not quite, but the specter of Q4 looms over us all, and Home Depot came to us as part of their ramp-up and planning for this year’s holiday season! This deck gives a comprehensive overview of everything KarmaLab has to offer, our rotational ad units, and great custom ideas. Check it out HERE.

• Status: Pitched.

Old Spice x The Witcher (US): Guess who’s back, following the success of last year’s Smelly Bard Bot? Old Spice’s partnership with The Witcher is here to hype for the new season, featuring fave characters new and old, smelly and less smelly. We came up with custom ways for Old Spice to activate in a splashy, fun, and bot-less way, encouraging OS to try some different custom approaches. Check it out HERE.

• Status: Pitched.

Activision Call of Duty (US): Call of Duty is back with an ask to help promote yet another entry in the CoD archive, and we are faithful friends and partners here. We put together an RFP response that gives Activision options building on what they’ve done before, and building beyond it. A great example of continuously working with a high-value partner across a few strategists. Check it out HERE

• Status: Pitched.

Transformers: Rise of the Beasts (UK): To launch the latest Transformers film in the UK, we pitched a full-blown transformation of Reddit (pun very much intended). First, we invited Paramount to bring the battle of the beasts to the comments section of our platform using Locked Polls. Then, we invited Paramount to transform our video ad unit into an unexpected takeover, introducing redditors to the latest Transformer: the Maximal. Check out our response HERE.

• Status: Pitched.

\Note: please check in with the local KarmaLab teams before sharing these externally.*
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Live Campaigns: Here’s a look at what we’re loving that’s live from around the world.
Campaign Call Out: M&M's Takes Over Reddit
Note: This image was for pitching purposes only and is internal.
As M&M’S Undergoes New Leadership, Former Spokescandies Explore New Interests on Reddit
After 63 years in the spotlight, M&M’S announced it would be taking an “indefinite pause” with the beloved spokescandies. After some previous public backlash with the characters’ redesign, they figured replacing them with new leadership would be the best move for everyone. Naturally, the spokescandies felt a little lost and what better place to explore new interests and connect with others than on Reddit. Enter Jaime Flynn, who was able to work across brand, agency and media partnerships to deploy a creative strategy to not only promote the change at the company, but simultaneously give each spokescandy an opportunity to individually find their people on Reddit.
While ongoing promoted posts and conversation placements acted as “news headlines” to announce the company happenings, the spokescandies used a variety of other ad placements across various interest groups that spoke to their new individual careers. The Purple spokescandy took out an entertainment category takeover to promote her new career as a singesongwriter. Blue became a sports newscaster, responding to redditors’ conversations around NFL gameplay. Yellow signed on to become a Snickers bar. Orange sought comfort from Reddit’s wellness communities through an engagement prompt to “find inner peace.” While mass media focused on the new change in leadership, the Reddit team was able to carve out separate niche narratives that reflect the love the public has for the spokescandies, and prove that there really is a place for whatever you’re passionate about on Reddit.
Other Live Work:
Now TV F1 (UK): F1 is back and better faster than ever. To promote the new season’s return on NOW in the UK, we enlisted the help of F1 driver Jenson Button to get redditors excited, inviting them to share which team they’d want to drive for and why. And while we couldn’t offer redditors a trophy for their most creative answers, we sure did award them with some Reddit Gold. Check it out HERE.
Burberry Fashion Show Live Stream (UK) : Luxury fashion meets Reddit for a first-of-its kind Reddit Takeover. To promote Daniel Lee’s first show with Burberry, we partnered with the iconic fashion house to livestream its runway show across Reddit’s frontpage and trending takeover ad units. The result? An iconic debut from Burberry, successfully positioning themselves at the heart of Gen Z culture to demonstrate their a new brand with a new identity. Check it out HERE.
Adidas Adizero Megathread (UK): As a brand-first for Adidas in the UK, we partnered to build a megathread that introduces redditors to its new Adizero range. And in true Reddit fashion, we offered redditors the TLDR… but this time with a twist. To demonstrate how Adizero is made for speed, we used spoiler tags to cut down the reading time of the Megathread by three whole minutes. Check it out HERE.
The Consultant Engagement Prompt Carousel (US): Turns out redditors are pretty slick when it comes to getting out of work. In order to promote Prime Video’s new, comedic series, The Consultant, we solicited stories of outrageous workplace culture. **Grabs popcorn** After asking redditors to share a time that they lied to their boss, we rounded up the best answers to share in a UGC carousel. Check it out HERE.
Kraft Singles x Reddit Rap Battle (US): Since Kraft Singles entered the music industry, it’s certainly got Reddit talking. Thus, we challenged redditors to share their skills. Through an engagement prompt, we challenged Reddit to battle Kraft’s latest single through a rap-off in the comments. And of course, Kraft Singles rapped back. Check it out HERE.
Scream VI - NYC Survival Guide (US): Queue the first movie studio to leverage a megathread–Paramount Pictures Launches a “Survival Guide” for the Upcoming SCREAM VI movie. Running alongside custom GIFs that position Ghostface as a redditor, this guide provides weekly updates on how to survive in the big city based on the cast of pros. Check it out HERE.
Subreddit Spotlight: Shining a light on our favorite subreddit of the month: RomanceBooks
Romance novels get a raw deal. They’re considered trashy, stupid, or just plain bad. And reader, they can be all of those things, but they are also one of the top-selling genres (at least in the US) with the strongest presence on Amazon’s Kindle Unlimited service. And Reddit’s community for discussion, recommendations, and reviews is RomanceBooks.
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Here you will find nonjudgmental responses to requests for alien lovers, enthusiastic use of emojis (on Reddit?! Dang skippy), biweekly author AMAs, meme posts, vent posts, and posts about whether or not self-published authors should use editors (IMO yes). But the best and most interesting part of this community, which is roughly as engaged as much larger subreddits like movies, is where it sits in internet culture. They don’t have a Discord server, but everyone can recognize every TikTok reference. They share fanart unabashedly between Twitter, Tumblr, and Reddit. They’re on Goodreads, but also on Storygraph, and always on the lookout for new apps in the book world. They grew up with fanfiction and can recognize when their favorite authors did, too. One of the members even created a website, romance.io, that functions similarly to Goodreads or Storygraph but is customized for what romance readers care most about as they choose what to read next. And now there’s a Romance-Bot that works off of romance.io to link users to the books others are recommending to them.
As we continue to think about when and why redditors share posts from Reddit, why they come to Reddit, and how to keep them on Reddit, non-insular communities like RomanceBooks should be at the top of our radar.
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And as if this newsletter wasn’t 🔥🔥🔥 enough, we have a few treats left for you to explore:

• KarmaLab Wiki: HERE
• Creative Showcase (Updated Weekly): HERE
• “How Reddit Grew Its Ad Business” (with a special KL Shoutout) in The Information: HERE
• A feature on KL’s very own Shayna & Miko in Reddit’s Black History Month Digest: HERE
• Product Comms Update on Promoted User Post Collections: HERE

Feedback, comments, questions? We'd love to hear from you, so please send them on over!

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• ConditionNew

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