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Content Agency Blueprint – Learn how to build & run a successful social media content agency. What You Get Inside Content Agency Blueprint: Module 1 – The Fundamentals
Welcome to the program! The business model explained The full-time fastlane Choosing your niche Setting up agency foundations
Module 2 – Letting Your Mind Thrive
Focus & discipline the weapons of the greats Becoming your own hero How to build strong habits How meditation can help you in business The thing that makes or breaks you (feedback loops) Sleep hacking 101 How to structure your days for productivity My morning routine My night time routine
Module 3 – Finding Clients & Setting Meetings
How to find leads How to store & track leads The different outreach methods Cold messaging The outreach script [DOWNLOAD]
Module 4 – Putting Systems In Place
How to get paid Automating client content output Storing & organising content Content approval process Effective communication Pricing your services
Module 5 – Sales
Reframing your mindset about sales How to prepare for sales calls The sales process Objection handling Studying your calls The sales script [DOWNLOAD]
Module 6 – Service Delivery
[Youtube] Understanding the platform [Youtube] Creating the perfect title [Youtube] Creating the perfect thumbnail [Youtube] Creating the perfect tags & description [Youtube] (LIVE) Niche research [Youtube] (LIVE) Ranking a video Case Study: How we made $15k+ in program sales to our client with organic YouTube content [Instagram] Understanding the platform [Instagram] Instagram content types [Instagram] How to write good copy [Instagram] Automating content output How to find great contractors
Module 7 – The Beginning Of The Journey
What separates people who succeed vs fail

Things just got interesting.
New $BBBYQ court dockets 674 (Professionals), 676 (Lazard) and 677 (Confidentiality) have just released.
The court docs confirm the Activist Affiliates as the stalking horse through Lazard, the investment bank and a Confidentiality stipulation has been court ordered meaning details of the Transaction Sale for buybuyBABY through Lazard will be [REDACTED] to the public citing "competitive injury."
Now, let's dig in.

Shill Destroyer: DIP Facility Confirmed

Starting with docket 674 filed 6/9/23:
​
From doc 674 off kroll website
This docket is especially important because it lists all the Professionals and professional services utilized in chapter 11 restructuring.
More than anything, it clearly states that Debtor-In-Possession financing facility, aka DIP FACILITY is addressed to Proskauer Rose at 11 TIMES SQUARE NEW YORK, which in case you forgot, is the legal counsel to Carl Icahn's $IEP.
This should put to rest any speculation about $IEP's involvement and is tit-jackular confirmation that $IEP is directly in-control of the stalking horse bid outcome due to the DIP Facility which grants $IEP & Affiliates = SUPER SENIORITY STATUS to claim any sale of assets in $BBBYQ chapter 11.
It is the signature takeover move that Icahn used to acquire Las Vegas Tropicana, which funny enough also required a DIP Facility and was setup by Silverpoint Capital at that time (SP Cap is currently an active Interested Party in $BBBYQ ch11 too).
Here is a closer look into Carl Icahn's Las Vegas Tropicana takeover, based on the 10K filed in 2010:
​
IEP takeover of Las Vegas Tropicana with DIP Facility by Silverpoint Capital (an Interested party in $BBBYQ ch11)
I doesn't get anymore more obvious than this, shills can suck it.
Now, moving on.

Shorts Anxiety: The Lazard Connection

Beginning with docket 676:
​
From doc 676 off kroll website
Lazard has been authorized as the investment bank to handle the sale of buybuyBABY on behalf of the debtors ($BBBY).
This confirms the connection that Lazard is also working on behalf of the Activist Affiliates (see this post for full context).

Who are the Activist Affiliates?
They have been identified as Brett Icahn's $IEP, Affiliate parties, RC Ventures, Interested Parties (Silverpoint Capital, Putman Investments of babies r' us Canada, etc.), and includes Pulte Family Office.
Basically, they are a bunch of Billionaire Activist investors that are gonna fuck these shorts so hard they'll never forget it.
Here's a nice image of them all together.

​
Doc 676 has attachments: starting with Exhibit 1 that is titled, "March Engagement Letter" dated March 21, 2023 that was sent from Lazard to $BBBY's CEO Sue Gove:
​
Exhibit 1 from doc 676 - March Engagement Letter that Lazard wrote to CEO Sue Gove
This is a critical piece to the ongoing saga between $GME x $BBBYQ and officially confirms an "Engagement Agreement" was formed between Lazard and the company Bed, Bath, and Beyond on January 15, 2023.
That date is important because RC tweeted that he bought all the stocks, and there's a Pitchbook data entry that reveals buybuyBABY was acquired through a leveraged buyout on January 13, 2023.
Now, I want to be clear, that the LBO "sale" on Jan 13, 2023 was likely a hold of some sort hence the language 'Engagement' which sounds like the fiancé period in a relationship before the official wedding ceremony.
Just ask any fiancé for confirmation of their relationship: it's unofficially, official.

In my previous post, under the section 69D Checkmate: Acquiring BABY With LBO Financing, I show how this transaction took place in January 2023.

Therefore, the sale or consummate of final sale (aka wedding day) has yet to be made official and that's why ch11 has deadlines for hearing dates.

Shorts Worse Nightmare: The Smoking Gun

Furthermore, on doc 676, Exhibit 2 labeled as the "April Amendment" reveals the connection between Lazard and the Activist Affiliates:
​
Exhibit 2 from doc 676 - April Amendment letter Lazard wrote to CFO Holly Etlin, the Turnaround Restructuring Queen
BOOM! This is undeniable proof that Lazard is working with the Activist Affiliates and helped setup the DIP Facility by admission of receiving a $4 million payment (a money trail doesn't lie).
And then there is specific mention for a Sale Transaction Fee to be collected for Lazard in the event of $BBBY consummating a sale (wedding day), where the acquisition of BUY BUY BABY will go through the Affiliates via Dealer Manager's Agreement (DMA), which I covered in the last post.
Further supporting evidence:

Lazard has been utilized to carry out LBO transactions for IEP's takeover of HP & Xerox by working with Carol Flaton of AlixPartners. Carol was hired as an independent director of $BBBY in late January 2023 and later appointed to $BBBY board.

I mention Carol Flaton because there was a time when NOBODY could explain how she was hired to the board since it was believed that RC Ventures completely sold off all his shares.
However, it is now proven with Exhibit 1 "Engagement Agreement" that something unofficially-Official took place which matches the Pitchbook data of an LBO "sale" and explains how RC Ventures through the Activist Affiliates had the ability to appoint Carol Flaton. RCV wasn't holding the shares because the Affiliates were in possession of the shares.
BIG FUCKING BOOM!
Here, this letter from RC Ventures to BBBY is a helpful reminder that the ACTIVIST AFFILIATES were calling the shots:
​
RC Ventures letter to $BBBY and reveals that the Affiliates appointed Carol Flaton
Feels good to tie up another loose end.
Case-closed.

Shorts Funeral: The Killsh0t

Continuing on doc 676 with Exhibit 3, the Indemnification letter:
​
Exhibit 3 from doc 676 - Indemnification letter Lazard wrote to BBBY CEO Sue Gove
This letter dated August 10, 2022 is basically a get-out-jail-free card and releases Lazard from any and all liabilities and risk pertaining to what was about to happen around that time.
A few days after that letter, RC Ventures "sold" his shares of $BBBY on August 18, 2022, supposedly.
There is an EDGAR filing from RCV that states he sold his shares in the open market (pointed out by u/travis_b13), however, that couldn't be further from the truth as you just learned because the Affiliates were holding beneficial ownership shares by January 2023 and was able to appoint Carol Flaton.
This Indemnification Letter allowed Lazard to create the Dealer Manager Agreement (DMA) on October 18, 2022 which became the official day where Lazard + ALL PARTIES + Activist Affiliates were combined into a sole legal entity/buyer for the acquisition deal of buybuyBABY.
Here is the Dealer Manager Agreement, (full context here):
​
Dealer Manager Agreement (DMA) supersedes all other agreement
Hence, this DMA has created an entity that is now the Stalking Horse.

The [REDACTED] Sale

According to doc 677, known as the Confidentiality Stipulation, a court has ordered the details of the sale to be sealed, so the Stalking Horse Bidder may not be announced to the public after the Sale Hearing date on June 27, 2023.
The choice to announce will be given to BBBY or the winner of the bid to do so of their choosing.
​
From doc 677
The court has ordered confidentiality citing "competitive injury" so we may not get confirmation of the Stalking Horse or the final winner of the sale.
This info may be important to others, but for those following along, well you already know :-)

TLDR, Exhibits & Complete BBBY Timeline:

• On July 26, 2022, $IEP setup $400M in depository units and filed a shelf-registration with SEC (a trap card), which I covered in this post.
• On November 21, 2022, Proskauer Rose (11 TIMES SQUARE NEW YORK) became legal counsel to $IEP and was witness to a Prospectus Supplement SEC filing and now CONFIRMED in doc 674 as the DIP Facility controller
• On August 10, 2022, Lazard receives protection from liabilities and risks through an Indemnification Letter as shown on doc 676 Exhibit 3, marking the beginning of the Activist Affiliates group to begin acquisition proceedings for buybuyBABY.
• On August 25, 2022, Sixth Street Lending activated $IEP's shelf-registration and granted BBBY $400M in emergency funding. Sixth Street is the DIP Administration Agent, and under direction of Proskauer Rose (details in this post)
• On October 18, 2022, Lazard enters into a Dealer Manager Agreement (DMA) that binds itself with the Activist Affiliates and all parties into a single entity. On the same day, RC tweets a photo of himself standing next to Carl Icahn. The DMA allowed the Affiliates to start the acquisition of buybuyBABY through B. Riley Securities (verified by active $BBBY Form S-3) which I covered in this post under the Financing Rounds.
• On January 15, 2023, doc 676 Exhibit 1 shows an "Engagement Agreement" to acquire buybuyBABY according to Pitchbook and confirmed by RC's tweet that he bought all the stocks. This engagement is like the fiancé period in a relationship before the wedding day (coming soon).
• On April 22, 2023, doc 676 Exhibit 2 clearly shows the connection between Lazard and the Activist Affiliates by revealing a $4 Million money trail which Lazard received for setting up the DIP Facility.
• By creating the DIP Facility, $IEP's $400M funding became a trojan horse that granted SUPER SENIORITY STATUS to claim the sale of assets in ch11, which is basically dibs on buybuyBABY above all creditors regardless of secured or unsecured status - this puts to rest all the MSM fud of who is acquiring buybuyBABY.
• The Stalking Horse are the Affiliates through Lazard's DMA. The Sale Hearing, details of the sale, or identity of the Stalking Horse might not be announced to the public due to court ordered Confidentiality Stipulation. The Activist Affiliates will announce it on their terms.

Finally, it looks like all the pieces to the puzzle have come together..
And all the pieces on the chess board have moved in position..
The Stalking Horse Bid has been extended to Sunday, June 11, 2023 which pushes the final Sale Hearing date to June 27, 2023 which is exactly 1 week away from July 4, 2023 = TUESDAY 7/4.
And why is that important? Because of this:
​
RC tweets on July 4, 2021 - Power to the Players
And this just happened:
Trademark filed for \"POWER TO THE WEB3 PLAYERS\"
Looks like there will be fireworks.. GMERICA
The birth of a new company is coming.. TEDDY
The beginning of the End.. SHORTS CAPITULATION
And the start of something delightful..
​
The GMERICANS: Founding Fathers coming soon - July 4, 2023
MOASS HAS BEGUN.

GMERICA 🏴‍☠️

Rummage sales, garage sales, and actual charity shops are where it is at for the best profit margin.I refused to do Goodwill and Sally Ann's (Salvation Army) and the big store thrifts.
Check out my $10 haul - 24 items! The BEST $10 high for my money. Sourcing is so fun.
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The Agency Course – Start a business the right way without thousands of dollars, physical products, and 40+ hours a week? To understand the agency business you have to understand the broader “online business” industry. When it comes to online business, there are 3 essential steps to make money:
Have a skill that people or businesses need (value) Craft an offer and get it in front of the right audience (outreach) Convince them to take you on (sales)
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Outreach:
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Sales + Fulfillment
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Your Winning Offer – You immediately have a higher sales conversion rate… What “Your Winning Offer” Will Do For You:
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What You Get: MODULE 1: The Presuppositional Playbook Psychology The most fundamental difference in face to face, vs virtual selling is the absolute need to have the prospect be pushing for the sale. They must be the one driving for the solution. They have to want it more than you do. They have to be more engaged in the process than they are face to face. When you sell virtually the more you talk, the worse your close rates will be. When you are sitting with a prospect together, it’s easy to have the momentum of the meeting and the relationship you’ve developed together carry the sale to the finish line. This does not happen virtually. There is a distance, a void between you and the prospect that is easy for them to take your information and disappear, taking it to another advisor they know better. Presuppositional Selling does two important things. First, it structures the sales interaction in such a way that the prospect discovers intrisically the problems, pains, gains, and desire for a solution. One of the most powerful ways P2 selling works is helping the prospect see what they have not seen before. It changes context. It changes the frame. The Crucial 1st Appointment The first appointment in the leverage point that determines the success or failure of your entire sales process. Do a poor first appointment by talking too much, or ‘spilling your candy in the lobby’ and you’re doomed. Prospects won’t show up on the next call, and they will be lost and gone forever. There is an art and a science to doing the first appointment effectively and you’ll see exactly how to do it right. It starts with our 13 steps first appointment playbook. In this playbook you’ll get:

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In Module 1, you’ll be initiated into a revolutionary new way of thinking. You’ll move from a mindset of “closing clients” with blunt force tactics; to confidently leading and coaching their transformation between Point A and Point Buyer.
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Highlights
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Empire Engineering
Most online businesses are built to win a single battle at a time; but ill-equipped to dominate an industry, let alone scale an empire.
In Module 2, we’ll walk you step-buy-step on how to engineer the tech side of your business for sustainable, exponential growth.
If you’re self-aware and energetically sensitive, you know that intentionality is everything. Unless you’ve built a powerful system that can sustain and match your vision; you’re not likely to get there.
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Highlights
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Automated Conversion Ecosystem #1 (ACE 1): The Enchanting First Encounter
Back in 2009, subscribing to an email list meant something.
In 2023. urm. a bit less so.
In many cases, it’s a response to FOMO (of closing a landing page and not getting a lead magnet). The end result; prospects are more oversubscribed and under-committed than ever.
That’s why, In Module 3, you’ll be given two powerful playbooks for creating an enchanting first encounter that instantly sets you above any other coach or course creator they may be following or considering along with you.
Highlights
2 next generation “top funnel” conversion playbooks for accelerating trust, encouraging engagement, and amplifying resonance. The simple, 45 second protocol to do immediately when a new subscriber signs up that has been proven to boost opens, clicks and conversions by up to 300% How to seamlessly integrate your fb group with your email CRM to create a holistic view of EVERY potential customer in your business Why your traditional “welcome sequence” is dead, and doing little-to-nothing to ascend your lead; and what to do instead to accelerate the transformation from Point A to Point Buyer Why normal “engagement posts” do nothing but satisfy the algorithm; and how to create “ROI-Rich engagement experiences” that help you segment your list while synching valuable voice-of-customer data into your CRM. How to use Social Singularity™ to create a seamless experience between your facebook group and your email list. MODULE 4
Automated Conversion Ecosystem #1 (ACE 2): The Ascension Amplifier
The second Automated Conversion Ecosystem you’ll be working through overlaps with what’s traditionally referred to as “the middle of the funnel”.
A murky, purgatory state that’s often the longest, most confusing, and challenging to do effectively.
Many coaches and course creators have a bulk of their email list who will sit in this “in-between” state for 2, 3 or even 5 years before either becoming a customer or unsubscribing from the list.
With the strategies and playbooks you’ll implement in Module 4, you’ll help “pre-customers” cross that chasm much faster; and come to clearer, more confident, and more empowering decisions about you and your program.
Highlights
Conversion Playbook #3 – Social Singularity Pt. 2 (Channels: Fb Group, Email, DM) Conversion Playbook #4 – Webinar Registration Rev Up (Channels; Webinar, Email) Conversion Playbook #5 – The Lead-Score Lift Up (Email, DM)